Chief Executive Officer of Foodstuff Home, Millicent Aba Tetteh has revealed how she birthed her fast growing online market of selling foodstuffs to Ghanaians.
The online market, Foodstuff Home, collects itemised lists of food commodities clients would need for food preparation; purchases them and delivers to such clients in the comfort of their homes.
Speaking on talk show Queen’s Arena, on Angel TV, today, September 15, 2018, with host Afua Asantewaa, Madam Aba Tetteh said that the idea to start her online market clicked while a student at the Ghana Institute of Journalism [GIJ].
“I was pursuing degree in Public Relations at the Ghana Institute of Journalism and our advertising lecturer, Yaw Odame Gyau, tasked us [students] to set up a company [on paper] and brand it. I could have used Coca Cola or Nestle as my company for that school assignment but I said why don’t I rebrand my mother’s business of selling foodstuff?” she said.
According to Aba Tetteh, her mother Mary Abekah popularly known as Yesu Maame only sold foodstuffs at her shop at Adenta Shopping Mall, in Accra. But, the GIJ assignment got her to modernise the trade by moving it to online where people could place their orders, of items needed, so she delivers them to her customers.
“It hasn’t been easy but we have made gains so far into the business. Comments and feedbacks by our clients have been very encouraging and that get us to work to perfection on daily basis,” she said.
On whether she has faced worse situations in getting clients send her items she should purchase and deliver to them, Aba Tetteh said that the difficulty only lies in going to the market and, at times, not getting the exact items of the client and the client cannot be reached to rectify that.
“We have had one or two challenges of going to the market and say a client wants green pepper but there are only red pepper. Then, you try to call/reach the client to explain to them but they will not pick up our calls probably because they are busy,” she indicated.
Millicent Aba Tetteh is a graduate of the Ghana Institute of Journalism, a stage actress and entrepreneur.
By: O. Y. Addofoh|Theprobegh.com|Ghana