When notices of George Quaye’s appointment as Public Relations Officer [PRO] hit the air out of the blue, it was received with mixed perception and much surprise, raising a few eyebrows, primarily because of George’s background in entertainment and grounded experience as a TV host and most importantly the timing of his appointment. His appointment came at a time when the organization he was to represent has had itself deeply sunken in the web of crises with the financial mammoths of the country – the BOG and SEC.
The battle had already been fought and partially lost in the court of public opinion after financial experts’ opinions did not favour Menzgold, some even describing his dealings as a ‘Ponzi Scheme’ coupled with Israel Laryea’s reportage and the short social media banter.
A few others opined in favour of Menzgold that the modus of the BoG appears more of a manhunt. And owing to the current spate of unemployment and economic hardship in the country the BoG should rather find a flexible way of dealing with the situation in order to save the many jobs that will be lost should the Menzgold be closed down.
Just the other day, news headlines went buzzing with screaming headlines:
Menzgold hires UK law firm to battle SEC over suspension order
Menzgold hires international law firm to join battle against SEC
Winning the case against the regulatory body in court is key for the survival of Menzgold even more important for the survival of the organisation is winning the case in the court of public opinion and in the minds of customers and the citizenry at large. That is why the resignation of the PRO George Quaye is a big blow to the organisation and its public image.
As a PRO appointed within the crises period, it is obvious to tell what his mandate was; to instil confidence into the clientele and other relevant publics and salvage the sinking image of the Menzgold. As a Public Relations Director of an organisation one does not only represents the organisation and work to give a good image but also functions as the ethical conscience of the company one represents. In line with this, George’s abrupt resignation sends very negative signals to the stakeholders of Menzgold causing it even more reputational damage than before.
It is very important to employ experienced Corporate Communicators with the appropriate background and field experience to man Corporate Communications Departments. It is becoming the norm lately to find some journalists jump into corporate communications after a few successful years in the field journalism, while some may be highly successful others may not and that is when it becomes very expensive to fix a square peg in a round hole especially in a field where the least hiccup could affect the entire image and cause extensive reputational damage to the organization.
By: Edwin Abangafirstname.lastname@example.org
Views expressed here are solely the writer’s and do not, in anyway, reflect the editorial policy of The Probe.